The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Latest Hot E-Commerce Idea in China: The Bargain Bin (The New York Times)
"The Pinduoduo app's main page is a bottomless cascade of groceries, fast fashion, household sundries and electronic bric-a-brac — all carrying wildly improbable price tags. For the established big shots of Chinese e-commerce, it is unwelcome news that many shoppers will buy very nearly anything if the price is right."
US Retailers Lead World in Data Breaches (Retail Dive)
"Data breaches increased significantly last year, and while retailers are spending big to counter them, a recent report from Thales eSecurity said the money is not being spent well. Retailers reporting significant breaches recently included Macy's, Bloomingdales and Saks Fifth Avenue amongst others."
How AI Is Changing Sales (Harvard Business Review)
"Today, an AI algorithm could tell you what the ideal discount rate should be for a proposal to ensure that you're most likely to win the deal by looking at specific features of each past deal that was won or lost."
How Louis Vuitton Upped Its Digital Game in China (Jing Daily)
"From cutting prices on the mainland to extending its e-commerce reach across China, French powerhouse Louis Vuitton has been aggressively upgrading its offerings for Chinese consumers in recent weeks."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.