The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Nasty Gal Founder Hands Over CEO Role at Cutting-Edge Online Fashion Retailer" (Recode)
"Amoruso is stepping down as CEO of the company that she nurtured from a side project on eBay nine years ago into an e-commerce powerhouse."
"Britain's Fashion Brands Target Tech-Savvy Men to Lift Sales" (Reuters)
"Britain's leading fashion brands are hoping to give menswear sales a lift by targeting younger, digitally savvy male shoppers with live streaming and social media to promote the twice-yearly mens fashion week that began on Friday."
"To Sell Wearables to Women, First Make Them Feel Bad" (Businessweek)
"It's not clear whether the makers of fitness bands and smart watches actually want women to take advantage of their full features or if they just want them to buy a new bracelet."
"Online Marketplace Etsy Said to Target U.S. IPO" (Bloomberg)
"Etsy Inc., the global marketplace for handmade and vintage goods is planning an initial public offering that could take place as soon as this quarter."
"ClosetSpace Brings Fashion Inspiration And Recommendations To Your Smartphone" (TechCrunch)
"A new application called ClosetSpace from fashion analytics company Stylitics wants to put a digital closet in your pocket."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.