The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Walmart, Microsoft in Partnership to Use Cloud Tech (US News)
"The agreement will leverage the full range of Microsoft's cloud solutions to make shopping faster and easier for customers. Walmart is doubling down on its e-commerce presence to better compete with Amazon. Through the partnership, Walmart plans to defend itself from Amazon's retail ambitions and expertise in data, and boost its online presence."
How E-Commerce Is Transforming Rural China (The New Yorker)
"There are still hundreds of millions of Chinese whose lives have yet to migrate online. At a time when the Chinese government has instituted infrastructure programs to develop these regions, companies like JD are providing a market-driven counterpart."
Farfetch Acquires CuriosityChina to Expand Its Social Media Efforts on the Mainland (TechCrunch)
"It's acquiring CuriosityChina, a marketing firm that specialises in leveraging social media — specifically, WeChat — to target users and sell goods. This will now give them the option also to use the API to run campaigns in China."
Is 3D Body Scanning the Future of Fashion? (Verdict)
"While Selfridges and Bloomingdale's introduced 3D body scanning booths in 2011, 3D body scanning technology is still relatively new. However, purely online retailers are the driving force of technology because they provide a solution to the massive problem caused by returns."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.