The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Zara Greets Shoppers with Robots, iPads and Connected Mirrors (Bloomberg)
"At Zara's new flagship store in London, shoppers can swipe garments along a floor-to-ceiling mirror to see a hologram-style image of what they'd look like as part of a full outfit."
Amazon's US Sales to Match Walmart's Within Three Years, JP Morgan Predicts (CNBC)
"Amazon's US gross merchandise volume (GMV) — a key industry metric measuring total dollar value of merchandise sold online — is set to match Walmart's net US sales by 2020 or 2021."
The Companies That Are Changing Online Shopping in a Subtle, but Radical Way (Quartzy)
"Some online retailers have added a new tool designed to help customers find the right size and assess whether a garment works for their body type. Everlane, and J. Crew have started offering this feature, though the industry leader is Universal Standard."
Amazon to Launch a New App Store with Tools for Its Two Million Sellers (TechCrunch)
"Amazon is launching new app store with tools created specifically to help its sellers manage their inventory and orders. Called the Marketplace Appstore, it will feature apps made using Amazon Marketplace Web Service."
Alibaba Snaps Up Stake in Ordre (The Business of Fashion)
"Ordre, a digital platform for wholesaling fashion, has attracted investment from China's largest e-commerce platform, which plans to put some of the start-up's technology to use to sell directly to consumers."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.