Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Recommends | The Social Graph Clinic, 29 January 2010, New York City

By
  • Imran Amed

NEW YORK, United States — The Business of Fashion is pleased to announce our second media partnership with LuxuryLab, following the much talked-about Luxury Lab Innovation Forum held last Autumn.

On January 29th, the New York University-based think tank will hold its first Social Graph Clinic, "a one-day intensive workshop that takes an adroit and sober examination of social media's underpinnings, platforms, and best practices. The objective is to enhance participants' fluency in brand-driven social media efforts."

Confirmed speakers include:

Erik Qualman, author of Socialnomics who will speak on How Social Media Transforms the Way We Live and Do Business

ADVERTISEMENT

Shenan Reid, Co-Founder and Managing Director of Morpheus Media on Finding your Social Voice

Fabio Freyre, Regional Vice-President of Facebook on Facebook, the Marketing OS

I will be speaking to brands on how best to engage bloggers. On that note, bloggers, let us know your pet peeves and top tips on how brands should engage with you. You can comment on this post, send a direct message on Twitter or send an email, and I will do my best to reflect your feedback in my presentation. Now's your chance to have a say what you always wanted to say about those generic press releases, untargeted emails and unreasonable requests from fashion PRs. But please don't just focus on the negative. What is the best relationship you have with a fashion brand and why?

Already, representatives from an impressive array of brands — including Brooks Brothers, Chanel, Coach, Dunhill, Gucci, J. Crew, Maxmara, Michael Kors, and Neiman Marcus — have confirmed their attendance. If you too would like to attend, please consider using this special BoF link to register and you will also help us to earn a commission on ticket sales to support the development of our content in the coming year and defray the growing costs of maintaining BoF. A portion of the proceeds will also be donated to the much-needed ongoing aid relief in Haiti.

A complete agenda and list of speakers is available here.

I look forward to meeting many BoF readers there!

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.


How Coach Used Data to Make Its Tabby Bag a Hit

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.


Using AI to Create Customer-Centric Business Strategies

At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024