Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.
Where NFTs and virtual environments defined much of tech in fashion last year, a more practical agenda is taking shape in 2023 as companies prepare for an economic slowdown and try to right their inventory missteps.
Technologies seeing interest include those that let retailers make better forecasts and tailor their assortments to avoid overstock and keep margins high.
Big brands are still set to put money behind potentially disruptive technologies like augmented reality as they try to anticipate how consumers will shop in years to come.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.