The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Google Makes Fashion Image Searches More Like Pinterest (Tech Crunch)
"Google's new 'Style Ideas' feature will surface inspirational lifestyle images and outfits that show off the fashion product images you had been browsing."
Do Retailers Need Innovation Labs to Stay Alive? (Retail Dive)
"Should major brick-and-mortar retailers invest heavily in innovation labs as a way to experiment and find ways to rejuvenate the physical shopping experience?"
Walmart's Push to Boost Online Fashion Presence With Acquisitions (Reuters)
"A Bonobos deal would mark the company's fourth acquisition of a small online clothing-and-accessories brand since the start of 2017."
Inside Farfetch's Store of the Future (The Business of Fashion)
"Store of the Future could prove to be one of the company's most important moves yet as luxury goods purchases that happen online are expected to plateau at about 20 percent by 2025."
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The final frontier for online shopping: Fashion that fits (CBC News)
"A data-driven personalisation platform claims to get 'smarter as we learn more about what fits you and what types of clothes and shoes you love,' and helps to determine a recommended size in the chosen item."
Closing Shop on China's E-Commerce Platforms (China Business Review)
"As high-profile store closures in 2016 demonstrate, e-commerce requires extensive pre-entry knowledge of regulations, a realistic logistics plan, and a local marketing strategy."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.