The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Google Makes Fashion Image Searches More Like Pinterest (Tech Crunch)
"Google's new 'Style Ideas' feature will surface inspirational lifestyle images and outfits that show off the fashion product images you had been browsing."
Do Retailers Need Innovation Labs to Stay Alive? (Retail Dive)
"Should major brick-and-mortar retailers invest heavily in innovation labs as a way to experiment and find ways to rejuvenate the physical shopping experience?"
Walmart's Push to Boost Online Fashion Presence With Acquisitions (Reuters)
"A Bonobos deal would mark the company's fourth acquisition of a small online clothing-and-accessories brand since the start of 2017."
Inside Farfetch's Store of the Future (The Business of Fashion)
"Store of the Future could prove to be one of the company's most important moves yet as luxury goods purchases that happen online are expected to plateau at about 20 percent by 2025."
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The final frontier for online shopping: Fashion that fits (CBC News)
"A data-driven personalisation platform claims to get 'smarter as we learn more about what fits you and what types of clothes and shoes you love,' and helps to determine a recommended size in the chosen item."
Closing Shop on China's E-Commerce Platforms (China Business Review)
"As high-profile store closures in 2016 demonstrate, e-commerce requires extensive pre-entry knowledge of regulations, a realistic logistics plan, and a local marketing strategy."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.