The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, France — L'Oreal SA's latest effort to keep sun worshippers from harm doesn't involve lotion.
The Paris-based cosmetics maker introduced a skin patch on Wednesday designed to monitor ultraviolet exposure and help consumers educate themselves about sun protection. Worn like a band-aid, the My UV Patch will be offered under the La Roche-Posay brand later this year, L’Oreal said in a statement.
The product, unveiled at the annual International Consumer Electronics Show in Las Vegas, shows how the world’s largest cosmetics company is seeking to stay relevant amid slowing sales. It was developed by L’Oreal’s U.S.-based technology incubator that in 2014 came up with Makeup Genius, an application that turns a mobile device into a digital mirror, enabling users to try on L’Oreal cosmetics virtually.
“Connected technologies have the potential to completely disrupt how we monitor the skin’s exposure to various external factors, including UV,” said Guive Balooch, global vice president of the incubator.
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The one-inch patch, which is half the thickness of an average hair, stretches and adheres directly to any area of skin that the consumer wants to monitor, unlike the rigid alternatives currently on the market, L’Oreal said. Wearers will be able to take a photo of the patch and upload it to a mobile app to determine the amount of UV they’ve been exposed to.
By Andrew Roberts; editors: Matthew Boyle, Paul Jarvis.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.