The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
OTTAWA, Canada — Canadian e-commerce software maker Shopify Inc said on Thursday it had launched a new wireless card reader in the United States.
The rates charged will be about 2.4 percent per swipe, and the device will compete with the likes of Jack Dorsey-led Square Inc's card reader, which costs merchants at least 2.75 percent per swipe.
Shopify said the card reader will work with iOS and Android operating systems and support Visa, MasterCard and American Express cards, among others.
New customers, and existing merchants not yet using the company's point-of-sale systems can get the reader for free.
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Merchants who own a Shopify point-of-sale system will have to pay $29 for the reader, the company said. Square, which also makes wireless card readers, sells it for $49.
Shopify's card reader will be available online on the company's website.
By Ahmed Farhatha; editor: Shounak Dasgupta.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
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