The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"'Smart Mirrors' Are Coming to a Fitting Room Near You" (Bloomberg)
"Since e-commerce began threatening stores last decade, retailers have been trying to make their locations operate more like the web. Yet despite splurging on the latest bells and whistles, they've mostly failed and fallen further behind their online rivals."
"Snap Lowers Valuation Expectations in Highly Awaited IPO" (Reuters)
"Snap Inc set a lower-than-expected valuation range on Thursday, amid mounting investor concern over its unproven business model, slowing growth and tight founder control."
"Software or Softwear?" (1843 Magazine)
"Even though the fashion business relies on passing fads to keep the consumer interested, many of the products sold under the flag of luxury are built to last. Personal tech, conversely, is built to be surpassed."
"Alibaba Extends Brick-and-Mortar Retail Push With Bailian Deal" (Reuters)
"Shanghai-based Bailian Group is one of China's largest retailers by sales, operating 4,700 outlets in 200 cities including supermarkets, convenience stores and pharmacies. Alibaba has an active user base of around 500 million."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.