The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Stitch Fix to Lay Off About 1,400 Employees in California

The online retailer known for its personal shopping services will cut stylists and rehire them in lower-cost states, according to a report from the Wall Street Journal.

StitchFix sends customers boxes of clothes selected using a combination of personal stylists and algorithms | Source: StitchFix

Reuters

02 June 2020

SAN FRANCISCO, United States — Apparel seller Stitch Fix Inc, which uses algorithms and experts to ship personalized clothing selections to clients, plans to cut up to 1,400 jobs in California, the Wall Street Journal reported on Monday.

Most of the layoffs will happen in September and the employees will have the option to relocate and remain with the company, according to the report.

However, the online retailer will be hiring about 2,000 stylists in Dallas, Pittsburgh, Cleveland, Minneapolis, Austin, and Texas until next year, the report added.

Stitch Fix did not immediately respond to a Reuters request for comment.

By Sanjana Shivdas; Editor: Sherry Jacob-Phillips.

In This Article

Topics

Technology

Organisations

Stitch Fix

Location

San Francisco, United States

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.

How Coach Used Data to Make Its Tabby Bag a Hit

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.