The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. Inside Farfetch's Store of the Future
Inside Farfetch's Store of the Future demonstration | Source: Courtesy Farfetch
Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.
2. With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution
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The Modern Meadow lab in Nutley, New Jersey | Source: Courtesy
The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative and public relations benefits.
Illustration: James Gilleard
An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?
4. Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play
E-commerce site 24 Sévres | Source: Courtesy
LVMH chief digital officer Ian Rogers speaks to BoF's Imran Amed about the strategy behind the conglomerate's long-awaited return to multi-brand fashion e-commerce.
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5. Why Is Google Digitising the World's Fashion Archives?
A Gigapixel image of a Schiaparelli evening coat from the V&A Museum on Google Arts & Culture | Source: Google
For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
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Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.