The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Three influential venture capital firms are teaming up to find and finance entrepreneurs who want to create applications and other accessories for Google Glass, an Internet-connected device that is setting out to turn wearable computing into the latest fashion trend.
The partnership announced Wednesday will join Google's own venture capital arm with two other investment firms, Kleiner Perkins Caufield & Byers and Andreessen Horowitz. The firms are pledging to work together to arrange seed funding ranging from $250,000 to $2 million to support ideas for software and other gear built for Google Glass.
The formation of the "Glass Collective" is likely to heighten the anticipation surrounding Google Glass. The device isn't expected to be released on the mass market until next year.
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Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.