The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Three influential venture capital firms are teaming up to find and finance entrepreneurs who want to create applications and other accessories for Google Glass, an Internet-connected device that is setting out to turn wearable computing into the latest fashion trend.
The partnership announced Wednesday will join Google's own venture capital arm with two other investment firms, Kleiner Perkins Caufield & Byers and Andreessen Horowitz. The firms are pledging to work together to arrange seed funding ranging from $250,000 to $2 million to support ideas for software and other gear built for Google Glass.
The formation of the "Glass Collective" is likely to heighten the anticipation surrounding Google Glass. The device isn't expected to be released on the mass market until next year.
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Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.