The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BERLIN, Germany — Fashion e-tailer Zalando SE said on Friday it had bought a body scanning company to help solve the biggest question for people buying clothes online: How do I know if they will fit?
Zalando has acquired Fision, a Zurich-based software company whose body-scanning app includes a virtual dressing room to help buyers easily judge whether a garment will be the right size for them.
The deal, whose terms were not disclosed, should help reduce the amount of clothes sent to buyers that are the wrong size, and in turn mean fewer outfits get sent back.
“Customers will get size advice earlier in their relationship with Zalando," said Stacia Carr, Zalando’s Director of Engineering - Size and Fit.
"At the same time, we can create a feedback loop between brands and consumers designed to drive customer loyalty and in the long run reduce waste.”
By Douglas Busvine; editor: Mark Potter.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.