This Is America

This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

23 January 2020 • By Lauren Sherman

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This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

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The Polarisation of Fashion Media

16 December 2019 • By Lauren Sherman

BoF Professional Exclusive

The Polarisation of Fashion Media

In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.

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There Are Lessons to Learn from Zac Posen

4 November 2019 • By Lauren Sherman

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There Are Lessons to Learn from Zac Posen

The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

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Why ‘Save’ Barneys? Maybe It’s Time to Move On.

28 October 2019 • By Lauren Sherman

28 October 2019 • By Lauren Sherman

With the store's fate still uncertain, the energy of those trying to resurrect its past glories could be better directed elsewhere, argues Lauren Sherman.

BoF Professional Exclusive

Why ‘Save’ Barneys? Maybe It’s Time to Move On.

With the store's fate still uncertain, the energy of those trying to resurrect its past glories could be better directed elsewhere, argues Lauren Sherman.

This Is America

High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?

19 September 2019 • By Lauren Sherman

This Is America

High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?

Target gave independent brands the opportunity to make some money and gain exposure. In the long term, however, the cheap-chic retailer is the real winner.

This Is America

In the Trump Era, Owning American Heritage Is Tricky

4 September 2019 • By Lauren Sherman

This Is America

In the Trump Era, Owning American Heritage Is Tricky

'All American' used to be an easy sell. Today, it’s an albatross.

This Is America

Despite W’s Woes, There’s Still Space for Good Magazines

1 July 2019 • By Lauren Sherman

This Is America

Despite W’s Woes, There’s Still Space for Good Magazines

Giant audience numbers won’t save American magazines from obsolescence, but being excellent just might give a few choice titles a chance at long-term survival.

This Is America

America Needs to Rethink Its Role in Fashion

7 February 2019 • By Lauren Sherman

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This Is America

America Needs to Rethink Its Role in Fashion

The most interesting businesses and brands coming out of the US have little to do with the traditional system.

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This Is America

J.Crew Must Die to Live

19 November 2018 • By Lauren Sherman

This Is America

J.Crew Must Die to Live

The struggling specialty retailer is close to being a lost cause. Here's what should be done to try to save it.

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

6 September 2018 • By Lauren Sherman

This Is America

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.