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BoF Professional Exclusive

Data Alone Won’t Save Fashion

11 January 2021 • By Lauren Sherman

BoF Professional Exclusive

Data Alone Won’t Save Fashion

Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.

BoF Professional Exclusive

The Quest to Make Wearable Tech Fashionable

23 November 2020 • By Lauren Sherman

BoF Professional Exclusive

The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.

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J.Crew Says Bankruptcy Is the Reset it Needs. But There Actually Has to Be a Reset.

4 May 2020 • By Lauren Sherman

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J.Crew Says Bankruptcy Is the Reset it Needs. But There Actually Has to Be a Reset.

Just because consumers love the brand doesn't mean they want to buy the clothes.

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For Some Labels, Drops Are Still Working When Nothing Else Is

23 April 2020 • By Lauren Sherman

BoF Professional Exclusive

For Some Labels, Drops Are Still Working When Nothing Else Is

The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.

This Is America

Independent Fashion Labels of the World, Unite!

9 April 2020 • By Lauren Sherman

This Is America

Independent Fashion Labels of the World, Unite!

There’s strength in numbers, argues Lauren Sherman.

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Independent American Fashion Businesses Are Unravelling. The Government Must Help.

19 March 2020 • By Lauren Sherman

BoF Professional Exclusive

Independent American Fashion Businesses Are Unravelling. The Government Must Help.

If something is not done, large numbers of independent fashion labels and stores are going to go bankrupt.

This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

23 January 2020 • By Lauren Sherman

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This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

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BoF Professional Exclusive

The Polarisation of Fashion Media

16 December 2019 • By Lauren Sherman

BoF Professional Exclusive

The Polarisation of Fashion Media

In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.

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There Are Lessons to Learn from Zac Posen

4 November 2019 • By Lauren Sherman

BoF Professional Exclusive

There Are Lessons to Learn from Zac Posen

The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

BoF Professional Exclusive

Why ‘Save’ Barneys? Maybe It’s Time to Move On.

28 October 2019 • By Lauren Sherman

28 October 2019 • By Lauren Sherman

With the store's fate still uncertain, the energy of those trying to resurrect its past glories could be better directed elsewhere, argues Lauren Sherman.

BoF Professional Exclusive

Why ‘Save’ Barneys? Maybe It’s Time to Move On.

With the store's fate still uncertain, the energy of those trying to resurrect its past glories could be better directed elsewhere, argues Lauren Sherman.