This Is America

BoF Professional Exclusive

Is Insider Support Still Important to Outsider Designers?

22 February 2021 • By Lauren Sherman

BoF Professional Exclusive

Is Insider Support Still Important to Outsider Designers?

For independent brands operating outside America’s traditional fashion system, the upheaval of the past year has come with newfound support from traditional gatekeepers. But in a fast-changing fashion market, is this really the path to success?

BoF Professional Exclusive

The Age of the Enlightened Consumer

25 January 2021 • By Lauren Sherman

BoF Professional Exclusive

The Age of the Enlightened Consumer

More than ever, consumers are looking for spiritual meaning from the products they buy.

BoF Professional Exclusive

Data Alone Won’t Save Fashion

11 January 2021 • By Lauren Sherman

BoF Professional Exclusive

Data Alone Won’t Save Fashion

Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.

BoF Professional Exclusive

The Quest to Make Wearable Tech Fashionable

23 November 2020 • By Lauren Sherman

BoF Professional Exclusive

The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.

BoF Professional Exclusive

J.Crew Says Bankruptcy Is the Reset it Needs. But There Actually Has to Be a Reset.

4 May 2020 • By Lauren Sherman

BoF Professional Exclusive

J.Crew Says Bankruptcy Is the Reset it Needs. But There Actually Has to Be a Reset.

Just because consumers love the brand doesn't mean they want to buy the clothes.

BoF Professional Exclusive

For Some Labels, Drops Are Still Working When Nothing Else Is

23 April 2020 • By Lauren Sherman

BoF Professional Exclusive

For Some Labels, Drops Are Still Working When Nothing Else Is

The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.

This Is America

Independent Fashion Labels of the World, Unite!

9 April 2020 • By Lauren Sherman

This Is America

Independent Fashion Labels of the World, Unite!

There’s strength in numbers, argues Lauren Sherman.

BoF Professional Exclusive

Independent American Fashion Businesses Are Unravelling. The Government Must Help.

19 March 2020 • By Lauren Sherman

BoF Professional Exclusive

Independent American Fashion Businesses Are Unravelling. The Government Must Help.

If something is not done, large numbers of independent fashion labels and stores are going to go bankrupt.

This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

23 January 2020 • By Lauren Sherman

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This Is America

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

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BoF Professional Exclusive

The Polarisation of Fashion Media

16 December 2019 • By Lauren Sherman

BoF Professional Exclusive

The Polarisation of Fashion Media

In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.