Hello BoF Professionals, as we round off the year, we have compiled a holiday reading list of the BoF Professional articles that yielded the biggest insights and got the fashion industry talking in 2017.
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.
How the 25-year-old third child of the mastermind behind the $130 billion luxury goods empire joined the family business, became co-CEO of Rimowa and emerged as LVMH’s secret digital weapon.
Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?
With the launch of an ambitious 'operating system' and brand-building guidance from Natalie Massenet, Farfetch is planning to go public. What will it take?
The market is changing, but the fashion system isn’t changing with it.
The publishing giant is finally on the digital offensive. But is it too little, too late? BoF sits down with chief executive Bob Sauerberg and chief digital officer Fred Santarpia.
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