LONDON, United Kingdom — In our next snippet from the E-Commerce Day talk at the 9 Festival for Fashion & Photography, we discuss the how online fashion retailers including Sarah Curran, CEO of my-wardrobe.com, José Neves, CEO of farfetch.com and Stephanie Phair, Director of theoutnet.com, are engaging with their fans through blogs, Twitter, Facebook and daily feedback updates to get to know their customers' needs, wants and opinions.
Just today, Women's Wear Daily posted a front-page article on how the fashion industry is coming to terms with social media, indicating that these tools have finally hit the radar screens of the industry at large. This is great news, possibly catalysed by the fact that marketing and advertising budgets have been slashed so fashion brands and retailers are looking for cost-effective (read: free) ways of getting the word out. Social media has hit the fashion mainstream, and from our discussion it was clear that our panelists are at the cutting edge.
How are you engaging in an online dialogue? Stephanie Phair said theOutnet.com is always listening, carefully monitoring feedback, blogs and posts about the brand new off-price site for Net-a-Porter, Sarah Curran has hired a full-time my-wardrobe.com resource to engage with bloggers and José Neves speaks of respecting bloggers and giving them the information they want about farfetch.com.
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