The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — This week on BoF, we examined the lifespan of accessible luxury brands, decoded the thinking behind Apple's fashion and luxury hires and evaluated the potential of 'Uber for models' apps. But we book-ended the week with the colourful world of illustrator, roving creative director and prolific Instagrammer Donald Robertson and a look at why, for luxury brands in the Middle East, high-calibre Arab brand ambassadors are hard to find.
Enjoy our top stories for the week gone by:
Donald Robertson, Creative 'Wacky Warrior'
The illustrator, roving creative director and prolific Instagrammer says real success arrived when he stopped listening to focus groups.
Why Has Apple Been Poaching Fashion Execs?
Before the launch of Apple's Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech.
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Do 'Accessible Luxury' Brands Have an Inherently Limited Lifespan?
Affordable luxury brands can be financial juggernauts. But does their accessible pricing and widespread distribution mean they have an inherently limited lifespan?
Will 'Uber for Models' Disrupt the Industry?
New apps like Swipecast connect models eager to maximise their income with clients who want a cheaper and easier alternative to traditional agencies. But will they really change the game?
Op-Ed | Wanted: Arab Brand Ambassadors
The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.