LONDON, United Kingdom — Going inside fashion. This has been one of the key mantras at BoF from the very beginning — going past the gloss and the celebrity to understand how the fashion business works, creatively and commercially.
More recently, we have been going inside fashion for in-depth video conversations with the most interesting and talented people working in the industry, right in their own workspaces. First up was Natalie Massenet and her team at Porter magazine, as they debuted their first issue and explained the thinking behind the launch.
Our latest subject was Jonathan 'JW' Anderson, founder of the eponymous fashion brand and newly appointed creative director of Loewe. Last week, Jonathan invited us to be the first to see the inside of his new head office and studio in London's Dalston area and I sat down with him to discuss how things have been going since the LVMH minority investment into his brand was announced last September. From the new headquarters to a new CEO to a new e-commerce site, there was plenty to talk about.
Don't miss the interview — it will make some good weekend viewing. Jonathan was candid and generous in his comments, and anyone building a fashion business would be well served to hear his story. You can watch the full video here.
Have a great weekend and enjoy our top articles from the past week:
BoF Exclusive | JW Anderson Unveils New HQ, CEO and E-Commerce Site
About 8 months after LVMH took a minority stake in his label, JW Anderson has moved into a new head office and studio, hired his first CEO and announced the launch of his first retail channel. In an in-depth video conversation with the designer, BoF brings you an exclusive look inside the burgeoning fashion brand.
Top 6 CSM BA Graduates of 2014
A week ago, they presented their graduate collections at the Central Saint Martins BA runway show. Today, BoF spotlights the famed school’s most promising graduate designers of the year.
Is Activewear the New Denim?
Much like denim before it, activewear is increasingly being integrated into daily attire. Meanwhile, the kind of premiumisation trend that gave rise to the highly successful designer jeans category is also picking up in activewear. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? BoF reports.
Brands Invest in ‘New Generation of Materials’
From fashion and apparel giants likeKering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.
In-Store Tech, Sales Driver or Hype?
Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?
In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books
On the eve of London’s first art book fair, BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.
Role Call | Luca Solca, Luxury Analyst
Luca Solca, the head of luxury goods at Exane BNP Paribas, says it’s important to build industry experience and seek roles that enable you to learn a lot very quickly
And don’t forget, check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.
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