Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Dapper Dan Considers His Next Move

After decades on the outside of the fashion industry looking in, the designer — who took the stage at an LVMH-sponsored Black History Month event in New York on Thursday night — has his pick of collaborators.
Dapper Dan participated in a fireside chat with television and radio personality Rocsi Diaz, where he discussed everything from his storied career dressing rappers like LL Cool J and Rakim to his opinion on Louis Vuitton’s appointment of Pharrell Williams.
Dapper Dan participated in a fireside chat with television and radio personality Rocsi Diaz, where he discussed everything from his storied career dressing rappers like LL Cool J and Rakim to his opinion on Louis Vuitton’s appointment of Pharrell Williams. (Shareif Ziyadat)

Daniel “Dapper Dan” Day is a man with many options — and, after decades of being largely iced out of the luxury scene by big fashion houses, he’s happy to be mulling them all.

“I’m in a really magical place in terms of the transition from where I was to what I’m looking at now,” Day told BoF.

Day was speaking Thursday night at Marc Jacobs’ Madison Avenue store in New York at an LVMH-hosted event in celebration of Black History Month and the 50th anniversary of hip-hop music.

In a chat with television and radio personality Rocsi Diaz, Day discussed everything from his storied career dressing rappers like LL Cool J and Rakim to his opinion on Louis Vuitton’s appointment of Pharrell Williams as its men’s creative director.

ADVERTISEMENT

“When it comes to translating culture, one side of the coin is fashion the other side of the coin is music,” Day said. “Pharrell is both sides of the coin so I’m excited to see what he brings about. He has a huge platform and I’m rooting for him.”

The Harlem couturier became known as the “king of knockoffs” in the ‘80s and ‘90s, when fashion houses brought legal action and helped orchestrate raids on his shop over creations that played with luxury brand logos and designs. At the same time, Day’s creations were frequently referenced in mainstream fashion, though designers at big brands rarely acknowledged his influence.

After Gucci was accused of copying a Day design in 2017, the Kering-owned brand financed the rebirth of his business and tapped him to head up its diversity council. He’s since collaborated with The Gap, and been the subject of profiles in numerous fashion publications.

Day describes fashion’s recent fixation on giving him his proverbial flowers — Corey Smith, head of diversity and inclusion for LVMH North America, gifted Day with a blinged out bottle of Moët Hennessy among other items following his chat with Diaz — as akin to arriving at the “pearly gates.”

Since the height of Day’s Gucci collaboration, the industry as a whole has made public steps to embrace Black designers and talent, more broadly, especially following the social justice uprisings of 2020. This year for the first time, LVMH plans to host yearlong programming to celebrate Black history and hip-hop’s influence on fashion. Like several of its peers, the company has pledged to interview and hire more people of colour for senior level roles; it’s also targeting $1 billion in annual spending with “diverse-owned businesses,” Smith said.

“Understanding what [Day] went through to be embraced in this industry actually helps guide me in terms of the strategy I need to set to help the next generation,” Smith said.

As for what a long-term partnership between Day and LVMH could look like, Smith said Day “is a free agent” and that the pair were “working it out.”

In an email Friday Smith noted that “while there’s interest, LVMH and Dapper Dan are not currently working on any collaborations.”

Editor’s Note: This article was amended on Feb. 27,  2023 to clarify that LVMH’s activation at Art Basel is not a part of the company’s Black History Month observance.

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholder’s documentation guaranteeing BoF’s complete editorial independence.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

The Best Jobs on BoF Careers

Discover the most exciting career opportunities now available on BoF Careers — including jobs from Ermenegildo Zegna Group, JW Anderson and A-Cold-Wall.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024