Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.

Hundreds of fashion companies are looking to build their own resale channels, giving rise to a new class of B2B start-ups that aim to help them navigate the nascent industry.

The prestige hair care brand is introducing a virtual team member based on an amalgamation of its employees in a bid to double down on its tech-first positioning and give itself a face.

The uber fast-fashion juggernaut has overtaken rivals in both market share and ranking with its fast pace of production and low prices.