The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.
Above all, the French conglomerate benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca.
The Italian megabrand has partitioned its creative department and recruited Maria Cristina Lomanto to oversee merchandising. Is it enough to reignite consumer interest? Luca Solca does the analysis.
It is time for the British megabrand to again choose which way it’s really going: up or down?