It is time for the British megabrand to again choose which way it’s really going: up or down?
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.
A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.
Luca Solca gauges the risk to the luxury goods sector of brewing Chinese government plans to redistribute wealth.