While face-focused skincare continues to grow at an exponential rate, bath salts and body polishes are on the rise as consumers and brands make a connection between overall wellness and skin health.

Beauty companies are moving away from anti-ageing to anti-pollution, a concept aimed at wellness-obsessed and prevention-driven Millennial and Generation Z consumers. Will the bet pay off?

Marijuana’s active ingredients have been proven beneficial when applied topically, but legal limitations may prohibit beauty brands from successfully scaling the opportunity.