Richie Siegel
News & Analysis
Op-Ed | Will the Digitally Native Brand Building Playbook Produce Results?
Compared to the tried-and-tested approach that fuelled the rise of 20th century megabrands, the new formula for building digitally native fashion labels remains unproven, argues Richie Siegel.
Retail
Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.
Technology
Decoding Amazon's Fashion Ambitions
Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.
Technology
Op-Ed | Chatbots Won't Solve Everything
'Conversational commerce' — powered by sophisticated chat bots — is all the rage, but the best interfaces will blend bots with human interactions, argues Richie Siegel.
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