BoF believes that there is a both growing need and an important opportunity to introduce emerging design talent from China to the wider global fashion community in Europe and North America. Through a rigorous application process balancing commercial viability with overall design talent, BoF and a committee of jurors (comprised of fashion industry leaders) will select a small group of finalists to present their collections during Shanghai Fashion Week in March/April 2019. The winner will present their show as a part of the official London Fashion Week schedule in September 2019, gain mentorship from the extended BoF community and receive a cash prize of $100,000.
Rules / Criteria
Eligible applicants must:
- Have produced at least 2 (but no more than 10) unique ready-to-wear collections with a consistent brand identity
- Have secured at least 2 prominent points of retail distribution (e-commerce and/or physical store channels) with successful sell-through
- Be a Chinese National or passport holder (including Macau, Hong Kong and Taiwan)
- Not be a brand focused exclusively on bridal or accessories or childrenswear (though these categories can make up part of a wider collection of womenswear/menswear/unisex wear)