China Prize

In Partnership with

Yu Holdings


BoF believes that there is a both growing need and an important opportunity to introduce emerging design talent from China to the wider global fashion community in Europe and North America. Through a rigorous application process balancing commercial viability with overall design talent, BoF and a committee of jurors (comprised of fashion industry leaders) will select a small group of finalists to present their collections during Shanghai Fashion Week in March/April 2019. The winner will present their show as a part of the official London Fashion Week schedule in September 2019, gain mentorship from the extended BoF community and receive a cash prize of $100,000.

Rules / Criteria

Eligible applicants must:

  • Have produced at least 2 (but no more than 10) unique ready-to-wear collections with a consistent brand identity
  • Have secured at least 2 prominent points of retail distribution (e-commerce and/or physical store channels) with successful sell-through
  • Be a Chinese National or passport holder (including Macau, Hong Kong and Taiwan)
  • Not be a brand focused exclusively on bridal or accessories or childrenswear (though these categories can make up part of a wider collection of womenswear/menswear/unisex wear)

Application Process

Click here to apply now! We will be accepting applications from November 1, 2018 to January 31, 2019.
If you have any questions about the application process, please email us directly at