The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
THE CHEAT SHEET
Changes in Fashion's Top Ranks
Anna Wintour attends the Michael Kors Collection Spring 2020 show | Source: Getty Images/Lawrence Busacca
The Bottom Line: Just as important as who gets forced out is who replaces them. It will be up to the next generation of leaders to safeguard the gains made this spring and take further steps to make their workplaces more inclusive.
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Pride Without the Parades
Levi's caravan at San Francisco Pride Parade in June 2019 | Source: Shutterstock
Fashion has taken Pride Month marketing to almost absurd heights in recent years, prompting some criticism that brands were invested in the LGBT community only so far as it drives sales. There are no worries about that this year. Brands are taking a more muted approach without the usual parades, concerts and parties, and the sponsorship opportunities they bring. The Black Lives Matter protests have also opened marketing around social justice causes to greater scrutiny; companies that come off as superficial or insincere risk a backlash from customers or even their own employees.
The Bottom Line: Some brands have pivoted to supporting LGBT causes year-round, or adapting Pride events for a digital audience. However, some of the marketing dollars usually devoted to Pride appear to have simply melted away, victim to budget cuts during the pandemic.
The Future of Fast Fashion Is Online
Source: HM
Editor's Note: Last week's newsletter stated that London Fashion Week is sponsored by Ordre. This is incorrect. It is sponsored by Joor.
SUNDAY READING
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