THE CHEAT SHEET

Fashion Heads to Davos

The World Economic Forum's annual gathering in Davos, Switzerland | Source: Shutterstock

• On Tuesday, the Copenhagen-based sustainable fashion forum and advocacy group Global Fashion Agenda will update its sustainability playbook for fashion executives in Davos.
• The CEO Agenda lays out key areas of focus for the industry's leaders as they grapple with how to make fashion less environmentally and socially damaging.
• Among other things, the framework for action will call on executives to improve traceability in their supply chains, take steps to mitigate and reverse climate change and pollution, and ensure respectful and secure working environments.

If 2019 was the year fashion came to terms with its negative environmental and social impact, 2020 must be the year it starts to act. For many chief executives, that's a daunting prospect. Fashion's problems are myriad and complex, and range across its entire convoluted and opaque supply chain. Enter the Global Fashion Agenda. Since 2018, the group has published a playbook for industry executives, laying out key focus areas and strategies for improvement. It will launch an update to its annual CEO Agenda in Davos this week. Backed by major brands, including French luxury conglomerate Kering and fast-fashion giant H&M group, it will lay out priorities for the industry to act on sustainability. Near-term, it emphasises the need to improve traceability, environmental impact and working conditions, while also highlighting longer-term transformational opportunities for digital and material innovation, greater circularity and a shift toward better wages.

Sarah Kent contributed this item.

Couture Amid the Chaos in Paris

Valentino Autumn/ Winter 2019 | Source: Indigital

• Paris Couture Week runs Jan. 20-23; French transport workers have been on strike since early December; Christophe Josse canceled his show, citing logistical difficulties
• Jean Paul Gaultier will celebrate 50 years in the business with a couture show that the designer says will be his last
• Other highlights include Bouchra Jarrar's comeback and a gala honouring Alber Elbaz

The Bottom Line: The real news out of Paris this week is likely to come on Jan. 22, when Louis Vuitton hosts an event to mark the start of a partnership with the NBA. Though details are scarce, the commercial potential is huge. Basketball players are style icons, with their influence extending well beyond sneakers and jerseys. Think what LeBron James has done for Thom Browne suits, only with LVMH's marketing muscle behind it.

Goop Makes a Play for the Mainstream

Gwyneth Paltrow's docuseries The Goop Lab debuts on Netflix on Jan. 24 | Source: Twitter/@seewhatsnext

• Goop will begin selling skincare on Sephora.com this week, and in certain Sephora stores next month
• Gwyneth Paltrow's wellness brand had previously been sold primarily via its own website and stores
• Paltrow will also host The Goop Lab, a six-episode docuseries airing on Netflix starting Jan. 24

The Bottom Line: Goop's aggressive move into wholesale demonstrates the limit to how big even the hottest DTC brand can grow on its own; even Glossier has dipped a toe in those waters with Nordstrom fragrance pop-up.

STAT OF THE WEEK

45%

Increase in the number of Chinese New Year-themed fashion items available for purchase in the US and UK, compared with a year earlier, according to Edited. Luxury brands, including Gucci, Bottega Veneta and Burberry, are most active in marketing around the holiday.

SUNDAY READING

Professional Exclusives You May Have Missed: 

• What brands can learn from Away's PR crisis.
• Designer Felipe Oliveira Baptista on taking over Kenzo.
• Pitti Immagine's CEO on the future of trade shows.
• How to grow a brand beyond a buzz moment.
• Fuelling the influencer machine: the hidden network turning people into stars.
• New Guards Group acquired Opening Ceremony, which is closing its stores.
• Nordstrom's CEO on the store of the future.

The Week Ahead wants to hear from you! Send tips, suggestions, complaints and compliments to brian.baskin@businessoffashion.com. 

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