Founded in 2005, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality.
Bluebella has grown into a multi award-winning brand with a fast-growing profile with a rapidly growing website alongside a roster of stockists.
Bluebella’s marketing campaigns are known for championing female empowerment, inclusivity and supporting LGBTQ+.
Bluebella has won a number of awards most recently ranked at No. 2 on the J.P. Morgan Top 200 Female-Powered Businesses in the UK. Third time winner of Drapers Lingerie Brand of the year 2021.