Needle & Thread

Brands are debuting more non-traditional looks that cater to brides buying multiple outfits, while retailers are stocking eveningwear for the influx of wedding guests.

E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

With off-the-rack gowns at competitive prices, retailers like Asos are targeting brides-to-be who are spending less on the dress.