British luxury retailer Flannels plans to open up to 15 experience-oriented flagships before 2025 to drive growth. BoF meets incoming CEO Michael Murray to discover how regional retail is evolving and how retailers can unlock growth outside of global cities.
The pandemic has devastated the tourist centres and retail hubs that sustained luxury’s fashion capitals. As the crisis continues to reshape the nexus of consumer spending, some companies are looking to regional cities for new opportunities.