Frame
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
Can Frame Be a Fashion Brand?
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
#BoFLIVE: The State of the Direct-to-Consumer Market
A live discussion and audience Q&A on what will face online brands post-Covid 19. What will investors be looking for? What's happening to valuations? And where does the opportunity lie?