TOTEME

Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples, from cashmere coats to striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.

This week, Karla Otto is succeeded at her eponymous PR label by co-CEOs, while Valentino appoints its first chief brand officer.

The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?