The Reformation
Can Technology Build a Better Market for Fashion’s Unused Fabrics?
Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.
Reformation’s IPO Push Bets on Going Green in $200 Eucalyptus Pants
Fast-growing womenswear maker Reformation will be the next big test of whether a brand pitching sustainability can win over a wider audience and deliver on environmental promises.
The Hunt for an Easy Way to Recycle Old Clothes
Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge.
Can Tourist Traps Become Fashion Destinations?
Tishman Speyer is redeveloping Rockefeller Center to include posh restaurants and stores from small, buzzy fashion brands, hoping to draw more New Yorkers to the area.
The Myths and Realities of Retail’s New Normal
As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.