Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion? Reactions to the brand’s move to appoint a non-designer as men’s creative director were mixed. But cultural strategies that stretch beyond fashion may be increasingly important to brands at Vuitton’s scale.
Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’sThe celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.
LVMH’s Kenzo Names Nigo as Its New DesignerThe Japanese designer who founded A Bathing Ape will be the label’s new artistic director. The brand also tapped a new CEO from French intimates brand Undiz.
