South African concept store Merchants on Long celebrates and promotes the best of what the African continent has to offer. Opened in 2010, the store has evolved into an international platform for both emerging and established brands from around the continent, including award-winning brands Maxhosa Africa, Sindiso Khumalo, Lukhanyo Mdingi, Rich Mnisi and MmusoMaxwell. All brands stocked at Merchants are vetted for their strong sustainable and ethical commitments.