BoF compiles the most important professional moves of the week.
Fred Perry
Managing Director
Finance Director
Brand Director
Product Director
Commercial Director
Operations Director
London (Central), London (Greater) (GB)
London (Central), London (Greater) (GB)
London (Central), London (Greater) (GB)
London (Central), London (Greater) (GB)
London (Central), London (Greater) (GB)
London (Central), London (Greater) (GB)
London (Central), London (Greater) (GB)
Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.