Prabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour. The designer chooses to manufacture in New York City to uphold standards of quality while supporting the local community. The brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product and helps to bring this awareness to an international audience. His focus on quality and innovation has placed Gurung at the forefront of American fashion with designs worn by leading ladies including First Lady Michelle Obama and the Duchess of Cambridge, to name a few. The designer has also collaborated with Target, MAC Cosmetics, TOMS, and Lane Bryant. He was named Global Creative Director of global jewelry brand Tasaki in September 2017.