Senior Analyst, Web Analytics & E-commerce

Recruiter
Moda Operandi
Location
New York, NY, United States
Posted
28 May 2020
Closes
10 Sep 2020
Ref
4738127002
Function
Ecommerce
Job Overview

Moda Operandi is looking for an Analyst, Web Analytics & Ecommerce to support Moda Operandi's web re-platforming projects developing event architecture and working closely with the data & analytics team. 

The ideal candidate for this role is an expert in web analytics & optimization as well as Segment.io; proficient in Looker; and has a background working in ecommerce or omni-channel retailers.  

What you'll do:
  • Support Moda Operandi's data & analytics team performing web analytics during the web re-platforming and site redesign 
  • Work closely with various stakeholders within the organization including marketing, product, finance, buying, technology, and executive leadership
  • Develop event architecture for Moda's web data and work to integrate into 3rd party platforms (marketing / advertising, email systems, CRM systems, etc)
  • Manage and maintain all aspects of Google Analytics and Segment inclusive of tagging documentation, Tealium/GTM, tool configuration and user administration.
  • Define, design, and maintain our tagging & data collection strategies, technical measurement requirements, and implementation methodologies.
  • Collaborate with our engineering teams to ensure quality, accessibility, and consistency of collected data across web and native platforms.
  • Responsible for setting on-going data quality checks and accessibility.
  • Work closely with our data-warehouse teams to seamlessly integrate clickstream data into our internal data platforms.
  • Work closely with our site optimization teams to support cross-platform integration and customer behavior tracking.
  • Collaborate with product, marketing, & retail teams to define measurement objectives & KPIs, particularly understanding the funnel, customer behavior, and key triggers that drive acquisition and engagement.

What we're looking for:
  • 5+ years experience in web analytics within e-commerce retail organizations 
  • Proficient in Segment.io and Looker 
  • Experience with Tag Management systems like Tealium, GTM, etc
  • Applied data warehousing techniques and architecture approach
  • Collaborative team player and self-starter with an ability to prioritize competing priorities
  • Experience with JavaScript, especially as it relates to 3rd party tagging.
  • Familiarity with Google Suite & Slack is preferred 
  • Ability to translate business problems into actionable metrics and technical measurement requirements.
  • Ability to translate complicated methods and results into plain language, both in speaking and writing.
  • Ability to self start - this is a full time remote position. 

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