Paid Search Associate

New York, United States
13 May 2020
12 Jun 2020
Full Time

Rebag is hiring a Paid Search Associate with a successful track record of managing paid search, video and display marketing campaigns to drive customer acquisition and outstanding revenue growth.

• Build, optimize, analyze and grow paid search and display channels

• Actively manage and support campaigns to drive performance while maintaining brand standards

• Manage weekly and monthly reporting, as well as ongoing analysis

• Work closely with Acquisition Marketing Manager to develop cross channel plans and strategies

• Work closely and collaboratively with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies

• Leverage customer data and insights, campaign results, creative tests, etc. to optimize ROAS and revenue driven by search

• Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement

• Keep us current on digital marketing best practices regarding audience management, data capture, campaign analysis, new campaign and ad types, and advertising policies

• Build relationships with key marketing partners (e.g. Google, Youtube)

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