Director, Social Media Strategy

Ralph Lauren is one of the fastest growing luxury apparel brands in the social media space. Join a vibrant and exciting global team drive innovation and leadership in social media across the world biggest media companies.

The Director, Social Media will be responsible for managing a team of social media strategists and will help oversee, develop, and execute Ralph Lauren social media strategies, global publishing and bespoke activations across the business. The Director will develop a strategic framework for engaging customers and growing the Ralph Lauren brand across our digital platforms. This role will report to the head of global social media.

• Innovate new strategic thinking across the board, and optimize performance across all social media activations

• Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point

• Lead amplification strategies, identifying new opportunities to drive growth and media value across our social media campaigns

• Identify appropriate social media platforms to partner with (aligning with our Marketing strategy and Business objectives)

• Oversee, build and execute global social media strategies (incl. individual platform strategies), aligned with the Ralph Lauren brand aesthetic and vision

• Partner with the Insights team in monitoring and reporting on social media performance

• Analyze performance to develop reports, auctioning key findings and strategic optimizations

• Stay current in social media and digital marketing trends; continuing to educate wider teams on innovations and maintain digital leadership within the industry

• Create and enforce social publishing and engagement best practices for the team (aligning with our global strategy and business roadmap)

• Lead and develop a team of best-in-class Social Media strategists