Director, Social Media Strategy
- Recruiter
- Ralph Lauren
- Location
- New York, United States
- Posted
- 28 May 2020
- Closes
- 28 May 2021
- Ref
- RL-BOF-1661537068579343
- Function
- Strategy & Business Intelligence
- Hours
- Full Time
Ralph Lauren is one of the fastest growing luxury apparel brands in the social media space. Join a vibrant and exciting global team drive innovation and leadership in social media across the world biggest media companies.
The Director, Social Media will be responsible for managing a team of social media strategists and will help oversee, develop, and execute Ralph Lauren social media strategies, global publishing and bespoke activations across the business. The Director will develop a strategic framework for engaging customers and growing the Ralph Lauren brand across our digital platforms. This role will report to the head of global social media.
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Innovate new strategic thinking across the board, and optimize performance across all social media activations
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Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point
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Lead amplification strategies, identifying new opportunities to drive growth and media value across our social media campaigns
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Identify appropriate social media platforms to partner with (aligning with our Marketing strategy and Business objectives)
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Oversee, build and execute global social media strategies (incl. individual platform strategies), aligned with the Ralph Lauren brand aesthetic and vision
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Partner with the Insights team in monitoring and reporting on social media performance
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Analyze performance to develop reports, auctioning key findings and strategic optimizations
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Stay current in social media and digital marketing trends; continuing to educate wider teams on innovations and maintain digital leadership within the industry
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Create and enforce social publishing and engagement best practices for the team (aligning with our global strategy and business roadmap)
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Lead and develop a team of best-in-class Social Media strategists