Manager, Global Digital Marketing

Recruiter
Ralph Lauren
Location
New York, United States
Posted
29 May 2020
Closes
29 May 2021
Ref
RL-BOF-1668060075500887
Level
Manager
Hours
Full Time

The Manager, Global Digital Marketing will be part of an exciting, growing team focused on digital excellence. You will be part of the CMO and CDO organization and will be responsible for supporting the digital strategies to drive RL’s leadership in digital marketing. You will work in close partnership with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Director, Global Digital Marketing.

  • Knowledge and interest in digital marketing with previous marketing analytics experience

  • Solid project management skills and proven effectiveness at managing initiatives from briefing to completion

  • Ability to translate varied inputs including market data, customer and executive insights, and broad industry research into actionable programs

  • Measure ROI & KPI’s across all digital efforts in partnership with the Insights team

  • Collate and analyze campaign performance across channels

  • Oversee digital partnership tracking documents, ensuring timely updates and accurate read-outs

  • Evaluate new channels and technologies and keep up with latest in digital marketing

  • Comfortable working with 1st and 3rd party research tools to identify, synthesize, and present digital marketing trends

  • Develop competitor tracking analysis and make recommendations on improvements

  • Understand marketing and advertising technology in order to develop segmentation, targeting and measurement strategies

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