Manager, Global Digital Marketing

Recruiter
Ralph Lauren
Location
New York, New York, United States
Posted
02 Jun 2020
Closes
03 Aug 2020
Ref
12763
Function
Marketing
Level
Manager
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.

Position Overview
The Manager, Global Digital Marketing will be part of an exciting, growing team focused on digital excellence. You will be part of the CMO and CDO organization and will be responsible for supporting the digital strategies to drive RL's leadership in digital marketing. You will work in close partnership with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Director, Global Digital Marketing.

Essential Duties & Responsibilities
· Knowledge and interest in digital marketing with previous marketing analytics experience · Solid project management skills and proven effectiveness at managing initiatives from briefing to completion · Ability to translate varied inputs including market data, customer and executive insights, and broad industry research into actionable programs · Measure ROI & KPI's across all digital efforts in partnership with the Insights team · Collate and analyze campaign performance across channels · Oversee digital partnership tracking documents, ensuring timely updates and accurate read-outs · Evaluate new channels and technologies and keep up with latest in digital marketing · Comfortable working with 1st and 3rd party research tools to identify, synthesize, and present digital marketing trends · Develop competitor tracking analysis and make recommendations on improvements · Understand marketing and advertising technology in order to develop segmentation, targeting and measurement strategies

Experience, Skills & Knowledge
· 5+ years of experience in brand and direct response digital marketing · Bachelor's degree required. · Demonstrated experience with implementing digital & marketing initiatives that will scale to support the requirements of a growing organization with multiple brands. · Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus · Success in building cross-group, cross-functional relationships · Strong organizational skills + the ability to juggle multiple priorities simultaneously · Strong written and verbal communication skills · Passion for fashion, lifestyle and beauty brands#LI-AD1

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