Product Marketing Manager, Fashion Marketing

Amazon Fashion is seeking creative, goal-oriented, and highly entrepreneurial people to join our exciting and fast-paced team. We are heads-down focused on growing and developing a smart assortment of brands and providing easy access to fashion, within the best possible shopping experience for our customers. Our team is growing and if you are equally passionate about fashion, e-commerce and career growth, an opportunity with Amazon Fashion may be a great match!

The Product Marketing Manager will be responsible for managing a best-in-class customer experience for an elevated and highly visible digital storefront. They will lead the traffic and merchandising strategy for this important initiative and manage in-season performance, analysis and actionable improvements to drive sales. A successful candidate will be able to effectively communicate across leadership teams, partner with BIE teams to develop scalable reporting platforms and drive experience optimizations to completion on a weekly, monthly and quarterly basis.

Some of the first projects this role will tackle are:
· Launch a scalable reporting template for traffic and channel analysis
· Maintain superior customer experiences through rich content and navigation within the storefront
· Pull and report on performance metrics of site content to inform strategies for enhancements
· Drive site improvements to completion by managing projects with fashion editors, web designers, other marketing and product managers
· Maintain quality and accuracy of content across the storefront and traffic channels



 

BASIC QUALIFICATIONS

· 3-5 years of experience in e-commerce digital merchandising with executing highly visible online customer experiences
· Demonstrated experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly
· Experience participating in cross-functional projects
· Competency with HTML and/or XML, plus the ability to learn our in-house analysis tools quickly
· Advanced Excel skills
· Aptitude for being organized with flexibility to deliver results in a fast-paced environment
· Experience or interest in the fashion industry

PREFERRED QUALIFICATIONS

· Ability to deal with ambiguous problems and build solutions with proper project management
· Ability to influence multiple stakeholders
· Experience with SEO/SEM and tools such as Omniture and Coremetrics

Amazon is an Equal Opportunity-Affirmative Action Employer -
Female/Minority/Disability/Veteran/Gender Identity/Sexual Orientation