Head of Performance Marketing
- Employer
- Frame Denim
- Location
- Culver City, California
- Closing date
- 10 Aug 2020
View more
- Function
- Marketing
- Level
- Senior Manager
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
Role Overview:
Reporting to the VP of Ecommerce and Digital Marketing, the Head of Performance Marketing will lead all acquisition and retention marketing for FRAME.
Responsibilities
- Drive strategy for all direct revenue-driving channels including (but not limited to): email, paid search, affiliates, display, and paid social
- Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations
- Work cross-functionally with Social Media to develop a strategy and execute campaigns with influencers and/ or talent
- Oversee analytics for frame-store.com; responsible for daily, weekly, monthly reporting and analysis
- Responsible for reporting regular insights on new customer acquisition and lifecycle of the customer journey including retention and customer loyalty
- Manage Digital Marketing team and day to day functions
- Working closely with the Creative Services team to produce a high volume of assets to ensure high frequency of testing
- Responsible for identifying and launching new media/ marketing partners
- Overseeing the efficiency and profitability of all media channels both in assessing new partners and reporting on current
- Maintain the calendar for all content related to digital marketing by working in close partnership with Buying, Planning, Social Media, and PR teams
Qualifications
- Bachelor's degree
- 7+ years of related experience
- Strong background in analytics and reporting
- Budget management and/ or P&L experience
- Experience managing direct reports
- Highly skilled in marketing platforms, Google Analytics, and MS Office/ Excel
- Must be able to think strategically and see the big picture while knowing how to execute it tactically
- Proactive approach: the ability to anticipate future actions that may be required
- Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
- Excellent communication skills, both written and oral
- Strong project management/time management skills
Company
FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual"? embodied by the style icons of the 1970’s.
Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models favourite denim brand, to a fashion house that produces four ready-to-wear collections a year.
With headquarters split between Culver City, Los Angeles and Fitzrovia, London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal following.
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