Head of Performance Marketing

6 days left

Recruiter
Frame Denim
Location
Culver City, California
Posted
10 Jun 2020
Closes
10 Aug 2020
Ref
Marketing
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Role Overview:

Reporting to the VP of Ecommerce and Digital Marketing, the Head of Performance Marketing will lead all acquisition and retention marketing for FRAME.

Responsibilities

  • Drive strategy for all direct revenue-driving channels including (but not limited to): email, paid search, affiliates, display, and paid social
  • Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations
  • Work cross-functionally with Social Media to develop a strategy and execute campaigns with influencers and/ or talent
  • Oversee analytics for frame-store.com; responsible for daily, weekly, monthly reporting and analysis
  • Responsible for reporting regular insights on new customer acquisition and lifecycle of the customer journey including retention and customer loyalty
  • Manage Digital Marketing team and day to day functions
  • Working closely with the Creative Services team to produce a high volume of assets to ensure high frequency of testing
  • Responsible for identifying and launching new media/ marketing partners
  • Overseeing the efficiency and profitability of all media channels both in assessing new partners and reporting on current
  • Maintain the calendar for all content related to digital marketing by working in close partnership with Buying, Planning, Social Media, and PR teams

Qualifications

  • Bachelor's degree
  • 7+ years of related experience
  • Strong background in analytics and reporting
  • Budget management and/ or P&L experience
  • Experience managing direct reports
  • Highly skilled in marketing platforms, Google Analytics, and MS Office/ Excel
  • Must be able to think strategically and see the big picture while knowing how to execute it tactically
  • Proactive approach: the ability to anticipate future actions that may be required
  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
  • Excellent communication skills, both written and oral
  • Strong project management/time management skills

 

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