Head of Performance Marketing

Role Overview:

Reporting to the VP of Ecommerce and Digital Marketing, the Head of Performance Marketing will lead all acquisition and retention marketing for FRAME.

Responsibilities

• Drive strategy for all direct revenue-driving channels including (but not limited to): email, paid search, affiliates, display, and paid social
• Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations
• Work cross-functionally with Social Media to develop a strategy and execute campaigns with influencers and/ or talent
• Oversee analytics for frame-store.com; responsible for daily, weekly, monthly reporting and analysis
• Responsible for reporting regular insights on new customer acquisition and lifecycle of the customer journey including retention and customer loyalty
• Manage Digital Marketing team and day to day functions
• Working closely with the Creative Services team to produce a high volume of assets to ensure high frequency of testing
• Responsible for identifying and launching new media/ marketing partners
• Overseeing the efficiency and profitability of all media channels both in assessing new partners and reporting on current
• Maintain the calendar for all content related to digital marketing by working in close partnership with Buying, Planning, Social Media, and PR teams

Qualifications

• Bachelor's degree
• 7+ years of related experience
• Strong background in analytics and reporting
• Budget management and/ or P&L experience
• Experience managing direct reports
• Highly skilled in marketing platforms, Google Analytics, and MS Office/ Excel
• Must be able to think strategically and see the big picture while knowing how to execute it tactically
• Proactive approach: the ability to anticipate future actions that may be required
• Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
• Excellent communication skills, both written and oral
• Strong project management/time management skills