Head of Performance Marketing

Recruiter
Frame Denim
Location
Culver City, California
Posted
10 Jun 2020
Closes
10 Aug 2020
Ref
Marketing
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Role Overview:

Reporting to the VP of Ecommerce and Digital Marketing, the Head of Performance Marketing will lead all acquisition and retention marketing for FRAME.

Responsibilities

  • Drive strategy for all direct revenue-driving channels including (but not limited to): email, paid search, affiliates, display, and paid social
  • Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations
  • Work cross-functionally with Social Media to develop a strategy and execute campaigns with influencers and/ or talent
  • Oversee analytics for frame-store.com; responsible for daily, weekly, monthly reporting and analysis
  • Responsible for reporting regular insights on new customer acquisition and lifecycle of the customer journey including retention and customer loyalty
  • Manage Digital Marketing team and day to day functions
  • Working closely with the Creative Services team to produce a high volume of assets to ensure high frequency of testing
  • Responsible for identifying and launching new media/ marketing partners
  • Overseeing the efficiency and profitability of all media channels both in assessing new partners and reporting on current
  • Maintain the calendar for all content related to digital marketing by working in close partnership with Buying, Planning, Social Media, and PR teams

Qualifications

  • Bachelor's degree
  • 7+ years of related experience
  • Strong background in analytics and reporting
  • Budget management and/ or P&L experience
  • Experience managing direct reports
  • Highly skilled in marketing platforms, Google Analytics, and MS Office/ Excel
  • Must be able to think strategically and see the big picture while knowing how to execute it tactically
  • Proactive approach: the ability to anticipate future actions that may be required
  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
  • Excellent communication skills, both written and oral
  • Strong project management/time management skills

 

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