SEM and PPC Specialist

Bob's Watches, the largest online luxury watch retailer in the country, is seeking an experienced Search Engine Marketing (SEM) - Paid Search Specialist (PPC) to join our team. This role is responsible for creating effective advertising strategies to meet goals and manage all SEM & PPC initiatives, as well as leading the creation, management, and measurement of all media plans. Candidates must have a background in SEM & PPC and possess a skillset to work up and down the media planning process. The Search Engine Marketing - Paid Media Specialist is a full-time contractor position that works directly with our SVP of Marketing and CEO. At Bob’s Watches, we offer a competitive compensation package, dynamic work environment, and plenty of opportunities to grow!

Why our team loves working at Bob's:

• Free catered meals
• Family-friendly environment
• Company outings
• Growth opportunities

Requirements:

• 5+ years of digital paid media experience
• 3+ years of managing Paid Search (PPC) and social media ad campaigns (Facebook, Instagram, Twitter, LinkedIn, YouTube, SnapChat)
• Experience with call-tracking, preferred
• Proven track record of developing and managing high-ROI digital marketing campaigns
• Strong grasp of the latest Google and Facebook algorithms; understanding of the evolutions of their advertising platforms
• Proven track record of innovation across all areas of activity: online, search, video and mobile, social, etc.
• Strong knowledge of mobile and social marketing
• Excellent communication skills
• An ability to set clearly defined, measurable goals
• Expert level of analytics and data analysis on platforms (e.g., Google Analytics)
• Thrives under pressure and deadlines
• Ability to work with a wide range of people
• Must be well-organized

Overview of Responsibilities:

• Plan, manage, measure, and optimize paid search marketing, shopping, and social ad initiatives
• Work closely with the design and SEO/Content teams to deliver creative marketing campaigns that drive business growth through new customer acquisition, capitalizing on opportunities to raise brand awareness, and increasing market share
• Monitor and report on KPIs
• Define budget and CPA thresholds for all campaigns
• Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives
• Constantly optimize campaigns and identify ways to improve campaign performance, including changes to budget, strategies, and targeting

Details:

• Location: Office is in Newport Beach, CA
• Full Time

Visit www.bobswatches.com to learn more about who we are and what we do!