Assistant Brand Content Manager - Cartier
- Employer
- Richemont
- Location
- Shanghai, China
- Closing date
- 29 Apr 2021
View more
- Function
- Marketing
- Level
- Entry Level / Assistant
Job Details
REPORTING TO Brand Content Development Manager
LOCATION Shanghai
JOB DESCRIPTION
In collaboration with the Brand Content Development Manager, develop necessary China-relevant content, including but not limiting to the implementation of digital and social related communications campaigns, Ecommerce, boutique activation, for Cartier China
MAIN PURPOSE
she/he assists the Brand Content Development Manager.
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KEY RESPONSIBILITIES
Key responsibility 1 - Develop Cartier Campaign related content
- Brief agency and implement production follow up on the agreed campaign projects.
- Coordinate with both internal and external teams according to project needs.
- Explore innovative technology for implementing content in a right platform
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Key responsibility 2 - Social content planning and development
- Planning and developing Cartier social content based on aligned strategy and projects.
- Adapt various materials based on campaign needs such as webtq banner and campaign pages
- Be aware of social platform evolvement and develop strategy with Brand Content Development manager
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Key responsibility 3 - Communicate with Internal and HQ team
- Be able to leverage and localize HQ assets for social communication
- Work closely with content manager on social editorial planning
- Work closely with EC team to ensure assets needs.
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Key responsibility 4 - Budget & Admin
- Budget Follow-up in collaboration with the Brand Content Manager
- Follow up of Legal & Compliance work process
- Work with HQ & local financial controllers for monthly, quarterly, half-yearly & yearly budget reporting
- Archive released content
- Time and budget control
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DIMENSION:
Headcount supervised: 0
Experience : 6 ~7 years' Experience, Digital Creative agency
Chinese & English fluent, (French is a +)
Internal contacts:
Strong functional line of reporting with Brand Content Development Manager
Work closely with Communication Team, product marketing, CRM & Ecommerce teams
Company
With some +35,000 colleagues worldwide, the Group comprises 18 Maisons and two online distributors. We apply our avant-garde mindset, artistic vision and craftsmanship to watch-making, jewellery, writing instruments and high-end fashion and accessories. Each Maison and e-commerce platform functions as an international business with a family feel and is led by an entrepreneurial spirit and respect for tradition, making the Group a game changer in the high luxury industry. Innovation is at our core. Our history is marked by the achievements of our people. They push the limits and turn the ordinary into the extraordinary. By encouraging innovation across our business and making it a priority, we deliver the ultimate high luxury experience. They participate in groundbreaking ventures like the YNAP/Alibaba startup and our own research and development hub Micro city. Focused on the horizon, the Group maintains its position as an established industry leader.
- Location
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Geneva
CH
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